1954 Chrysler New Yorker Deluxe
OWNER: Drew Pearson, Houston, Texas
Previous Owner: Alamo Classic Car Museum, Austin, Texas
Production Plant-Detroit, MI
Production Unit-# 27,976 of 30,806
Production Date-July 1, 1954
Factory Price-$3,763 ($330 Options)
Shipping Weight-4,065 pounds
Original Selling Dealer- Struble Motor Sales, Westwood, NJ (Dealer #6936)
Engine -- Chrysler "FirePower" 331.1 cc.; V-8 HEMI (date stamp: 6/23/54); 235 HP at 4400 r.p.m.
Carburetor -- WCFB Carter 2041S- 4 barrel downdraft
Air Cleaner & Silencer -- Oil Bath
Electrical System -- 6-Volt; Positive Ground
Transmission -- "PowerFlite", 2-speed Automatic
Windshield Wipers -- Electric, 2-speed
Brakes -- "Safe-Guard" Hydraulic; 12 Inch Drums
STANDARD FACTORY EQUIPMENT:
- Air Foam Seat Cushions
- Horn Ring
- Armrests (all doors)
- License Plate Light
- Ash Trays
- Assist Handles (rear)
- Luggage Compartment Light
- Automatic Entrance Lights
- 2-Tone Broadcloth
- Back-up Lights (Two)
- Bumper Guards
- Bumper Jack/Tools
- Oil-Bath Air Cleaner
- Chrome Wheel Covers
- Cigar Lighter
- Oriflow Shock Absorbers
- Plastic Steering Wheel
- Coat Hooks
- Power Brakes
- Dome Light
- Electric Clock
- PowerFlite Transmission
- Dual Directional Signals
- Supercushion Tires
- Floor Carpet
- Two Sun Visors
- Undercoating
- Folding Center Arm Rests (front & rear compartments)
- 2 Speed Electric Windshield Wipers
- Defrosting Vents
- Full-Flow Oil Filter
- Waterproof Ignition
- Glove Compartment, with Light & Lock
- Folding "Lavaliere" Window Control Handles
Factory-Installed OPTIONAL EQUIPMENT (Extra Cost):
- Power Steering ($130)
- Radio ($101)
- All-Weather Comfort System Heater ($79)
- Solex Tinted Glass ($20)
Chrysler's Advertising Theme for 1954 New Yorker Deluxe:
"Anything Less...Yesterday's Car!"
Chrysler's 1954 New Yorker Production Notes:
This top-of-the-line Chrysler used more trim than other series in 1954.
The front fender stone shield is unique to the New Yorker Deluxe while the
rear fender stone shield had a horizontal trim piece in the middle, matching
the trim on the front fender shield.
Hub cap design is unique to the New Yorker Deluxe and consists of a very
flat, spinner-like design in gold color that matched the exterior insignia.
The big news this year is the beginning of the horsepower race, as
Chrysler raised the ante with new heads, four-barrel carburetor and dual
exhausts. The division capped the top spot in the performance race with a
rating of 235 horsepower.
Styling, however, is essentially six years old and sales plummeted more
than 40 percent on all Chrylsers, although the New Yorker Deluxe outsold its
1953 counterpart by nearly 25 percent.
Historical Footnotes from Chrysler:
Chrysler opened its Chelsea Proving Grounds in 1954 and test drivers
teamed with Tony Bettenhausen to complete a 24-hour endurance run of 2,836
miles, averaging 118.18 MPH in the 331cc HEMI, V-8 Powered New Yorker.
H.M.C.C. Page Version: March 30, 2000
Return to HMCC Member's Mopars
Return to HMCC Home Page